Privacy policy

Allbirds, Inc. and its related entities recognize the importance of protecting information that may identify an individual, either directly or indirectly. This privacy notice describes how personal data may be collected, used, and managed when individuals interact with the company through various channels. These interactions may occur online through websites, mobile platforms, and digital services, or offline through retail locations, customer service communications, events, and promotional activities. The purpose of this statement is to explain the kinds of information that may be obtained, how that information may be used in the course of normal operations, when it might be shared with others, and the choices individuals have regarding their data.

Personal information may be processed to support routine business functions, maintain the security and reliability of services, and comply with applicable laws and regulatory requirements. The use of such information allows the company to fulfill product orders, manage customer relationships, maintain accounts, and respond to requests or inquiries. In some situations, the processing of personal information is necessary to perform contractual obligations, such as completing purchases or delivering services requested by customers. In other circumstances, information may be collected and used with the individual’s consent, particularly when participating in optional activities like promotional campaigns, marketing communications, or customer research. When consent is the basis for processing, it may be withdrawn at any time according to applicable laws.

The type of information collected depends on how someone interacts with the company. When individuals create accounts, place orders, sign up for newsletters, or contact customer support, information such as names, email addresses, mailing addresses, phone numbers, and payment-related details may be provided. Communications with the company through email, phone calls, text messages, or in-person discussions may also involve the exchange of personal details necessary to address questions or provide assistance. In certain cases, customer service calls may be recorded or monitored where permitted, primarily for training, quality assurance, and service improvement purposes.

Additional information may be provided voluntarily when individuals choose to participate in activities such as product reviews, surveys, competitions, research programs, or promotional events. The information gathered through these channels can help the company understand customer preferences, improve products, and refine the overall experience offered to customers. Content that individuals decide to publish publicly, such as online reviews or social media interactions, may be accessible to others and should be considered public information rather than private data.

In some cases, the company may obtain information from third-party sources. These sources can include marketing partners, analytics providers, or service companies that help enhance existing customer records or improve service delivery. Technical data may also be collected automatically when someone visits the company’s websites or interacts with its digital services. This information may include device identifiers, internet protocol addresses, browser types, approximate geographic location, and details about how users navigate websites or engage with online content. Similar technologies may also be used in physical retail environments for operational analysis or security monitoring, and information collected in stores may sometimes be combined with digital interaction data.

Personal data may be used for a variety of purposes related to providing products and services. These purposes include processing payments, delivering purchased items, personalizing website experiences, communicating about orders or accounts, and offering customer support. The information may also support internal activities such as data analysis, product development, fraud prevention, system maintenance, and regulatory compliance. From time to time, individuals may receive marketing messages about products, services, or special offers that may be relevant to their interests. These communications are subject to legal requirements and can usually be declined or unsubscribed from through the options provided in the message or through account settings.

To improve website functionality and user experience, the company uses cookies and comparable technologies. These tools help websites operate effectively, remember preferences, analyze usage patterns, and deliver advertising that may be more relevant to users. Individuals can often control these technologies through browser settings or device configurations, though disabling them may limit certain website features.

Personal information may be shared with carefully selected service providers that assist with essential operations such as payment processing, logistics, technology services, customer support, and data analysis. Information may also be shared with affiliated entities or business partners when necessary to provide services or manage internal processes. In certain circumstances, disclosure may be required to comply with legal obligations, respond to lawful requests from authorities, protect company rights, or ensure the safety of individuals and property. If a business transaction such as a merger, acquisition, or sale of assets occurs, personal information may be transferred as part of that transaction in accordance with applicable legal standards.

Reasonable security measures are implemented to protect personal data from unauthorized access, loss, or misuse. These safeguards may include technical controls, administrative policies, and physical protections designed to maintain confidentiality and integrity. Despite these efforts, no system can provide absolute security, and individuals should also take appropriate precautions when sharing personal information online.

Information is kept only for the length of time necessary to fulfill the purposes for which it was collected, satisfy legal or regulatory requirements, resolve disputes, and enforce agreements. When information is no longer required, it may be securely deleted, anonymized, or otherwise disposed of according to internal retention policies.

The company’s services are intended for a general audience and are not directed toward children. Personal information from minors is not knowingly collected. Individuals may have certain rights under applicable privacy laws, including the ability to request access to their personal information, correct inaccuracies, request deletion, or limit certain uses of their data. They may also control their preferences regarding marketing communications. Requests related to privacy rights can be submitted through the designated contact methods provided by the company.

This privacy notice may be revised periodically to reflect changes in operational practices, legal requirements, or service offerings. When updates occur, the revised version will apply to future interactions with the company’s services. Continued engagement with the company’s platforms after such updates generally indicates acceptance of the revised terms. Questions about privacy practices or requests related to personal information can be directed to the appropriate contact channels made available by the company.